Soul-tugging sales copy that gets your revenue rolling all year long — without sidelining how your readers feel.
Just because you’re a heart-first online course creator doesn’t mean you have to trade off a connection-driven copy for only a sales-raking one. I write copy that does both.
AS SEEN ON:
“The first launch we worked together on generated around $27K - my highest launch ever”
Sanjana was amazing to work with! Not only was she super organized but she genuinely cared about how my emails and posts performed and how each launch was going. It really felt like I wasn’t alone in launching an offer! The first launch we worked together on generated around $27K - my highest launch ever. Now I have copy and materials to keep tweaking and reusing for future rounds and can’t thank Sanjana enough. When I gave feedback on the way something was written, she not only was super open to it but remembered it for next time which is a big stress and time saver. Thank you, Sanjana. You’re THE BEST!
EMILY ANNE BRANT | INDIGENOUS AUTHOR, SPEAKER & MENTOR
Let me guess — you’re in your “scale my biz” era.
Your socials are popping. Your sales, thriving. Your big CEO vision, cinching.
You know your next biz chapter’s a-coming.
You’ve got your new branding nailed down.
New offers — all whipped up.
New systems — all set in place.
Like purple swathes of lavender in the French summer gardens, you’re dripping in freshness from head to toe.
“It’s all coming together”, you think to yourself…
Before your brain does the thing it does when everything seems perfect:
It finds the one chink in the armor.
Which for you happens to be your (very DIY-ed) sales copy.
You know it could be way more rooted in strategy. And that, you could be doing so much more than just giving those “the cart is open” emails all the TLC.
**wilts dramatically**
As you zoom out to see what’s really making your bank accounts bloom — sales are a slow trickle outside that launch campaign you “have to run” every quarter.
Between the sales-over-connection funnels and a time-crunched schedule, when things got busier…
❌ Strategic warm-up periods were de-prioritized over direct sales emails every. single. time.
❌ Emailing your list dropped out of your marketing “to-do” checklist
❌ Engagement-boosting ideas garnered cyber dust in a solitary Google doc because it was yet another “non-sales” campaign you don’t have the capacity for
❌ Launches were voted IN. Pre-launches voted OUT (womp!)
❌ Brand-elevating campaigns got shoved under conversion-driving ones, always
“Her ability to craft copy that truly connects & converts is outstanding.”
Working with Sanjana has been a pleasure! She’s not only an exceptional conversion copywriter but also incredibly organized and communicative throughout the process. Her flexibility made collaboration easy, and her ability to craft copy that truly connects and converts is outstanding. I highly recommend working with her!
CATARINA MELLO| TRAVEL INFLUENCER, CREATOR COACH & MARKETING STRATEGIST
#REALTALK: SOME COPYWRITERS WILL FOCUS ON ONLY THE CART OPEN PERIOD AND THAT’S A PROBLEM CUZ IN REALITY…
Selling your peach-perfect offers is a 365 days-a-year commitment.
And no. It doesn’t mean you have to push your offer out all day, every day.
Listen, I get it. Your people aren’t dollar signs!
Even Salesforce’s survey agrees.
The “State of the Connected Customer” Report notes that 84% of customers say being treated like a person, not a number, is very important to winning their business.
Which means, if you want to sell your offers around the clock…
Blossom your brand to the most impactful it’s ever been…
Especially in a non-slimy way
You have to strategically nurture your people. all. year. round.
Your sales efforts cannot give “a friend who only calls when her rent’s due” energy.
Chances are… you feel misaligned when you go down that route anyway!
In fact, when you *really* think about it —
You, with that warm sunflower spirit, don’t enjoy pushing out overtly salesy copy.
Your audience definitely doesn’t love reading them.
Plus, it contributes NOTHING to the increasingly people-first marketing morphs of the last few years.
I meannn — GDPR, tighter spam filters, “answering the search query” blog types — need I list more?
You have to lead sales-sparking conversations every single day, without compromising on how those make your people feel.
And well, that’s a fact.
“She’s an expert copywriter who really goes the extra mile.”
Working with Sanjana this year has been a great experience. Sanjana has nurtured two different audiences for me, which has resulted in more sales in my business, as well as nurturing my current audience. She’s saved me tons of time and headspace as I know I need to nurture my audience but it’s just not possible for me. Sanjana really goes the extra mile - she worked alongside me during a tricky personal time in my life and was so supportive AND she’s given me lots of tips and advice on launch email strategy that I hadn’t thought of.
LAUREN BAIRD | EMDR PSYCHOTHERAPIST & BUSINESS COACH FOR THERAPISTS
So, how do you keep the cash flowing all year long — without leaving a bitter aftertaste with your sales copy?
Glad you asked. That’s where I come in.
Get started
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Get started 〰️
Hey, I’m Sanjana!
Before I go any deeper, you should know —
I wouldn’t hire me if you’re a-okay with salesy copy that burgeons your Stripe balance but does nothing to harvest ‘em good feels with your people.
Oh, and that if it were up to me — I’d live as the main character of a Ghibli movie any day. But, I digress.
Empathy is my core value and words of affirmation are my love language.
👆🏼 Two things that reflect heavily in the sales copy I write, btw.
With that plus non-shamey persuasion tactics and conversion copywriting frameworks —
I’ve helped 6-figure and 7-figure entrepreneurs ace their revenue goals, on repeat.
I thrive in collaborative teams which prizes my independence — so if that’s your vibe, click the button below.
HERE’S HOW WE PLANT CALENDAR-WIDE SALES, TOGETHER.
Sales Copywriting For Trailblazing Online Course Creators
THE ‘NOURISH’ PACK
A boutique sales copy retainer for online course creators who’re ready to increase their income and impact — but not at the expense of one another.
For 3 months, you’ll get:
One-time In-depth market research (10 customer interviews, surveys, and social searches)
8 newsletters per month to strategically nurture your audience so they’re bouncing off their seats excited to work with you when you’re launch-ready
1 additional sales-focused copy project per month, spearheaded by yours truly — decided as per the temperature of your email list & quarterly revenue goals
Friday Slack strategy check-ins
This sales copy container will help you:
💌 Strike off all copy projects you have in the “to-do” list of your Notion board
💌 Create a nurture-first email marketing ecosystem so you can strategically prime your audience for connection and conversion
💌 Scale your brand reputation and revenue to the next level
If that made you go, “Tell me more!” — click the button to book a discovery call with me.
THE ‘BLOOM’ PACK
A standalone launch copy goody box for online course creators who’re ready to knock their launch revenue goals out of the park.
Within 8 weeks of signing, you’ll get:
In-depth market research (10 customer interviews, surveys, and social searches)
90 minutes kick-off call
Copy for 5 Webinar/Challenge Invite Emails
Copy for 5 Webinar/Challenge Show Up Emails
Copy for 1 Sales Page
Copy for 10 Promo Emails
[Pro Bono] Prelaunch Packet: A Google doc filled with social media hooks and email newsletter subject lines to warm up your audience.
This sales copy container will help you:
💌 Take allll launch copy projects off your plate (yep, pre-launch included!)
💌 Confidently sell out your spots without shamey sales copy
💌 Redirect 30+ hours of copywriting stress into big-picture planning for your launch (love that on you, CEO!)
Want to explore how? Click the button below to hop on a discovery call with me.
Need something custom? Sure!
“The Black Friday Campaign was a huge success!”
I wanted an expert eye for my Black Friday campaign. I needed to ensure that my copy was fresh, intriguing, and would convert my audience who had been through similar funnels before. I was also time-poor and didn’t have the capacity to spend a lot of time analysing what I had created. So, I hired Sanjana to audit my promo email sequence and take it to the next level. The Black Friday Campaign was a huge success! Lots of conversions directly from my email copy which I also used across my social media content! I loved being able to repurpose it so easily. Sanjana’s a fantastic writer and cares so deeply about her clients. She goes above and beyond. I appreciated having her support following the audit too.
BRITTANY ROBERTS | CONTENT COACH, SPEAKER, PODCAST HOST
How it Works
STEP 1:
We'll meet for a 30-minute "get to know you" call
STEP 2:
We talk, you sign, and we pop the virtual champagne. 🥂
STEP 3:
Get ready to receive heartwarming, dripping-in-you copy projects delivered to your inbox, without fail.
Love notes from past clients
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I've never found someone who can exude a similar energy as me in their copy!
Working with Sanjana helped my newsletter grow and nurture my email list. My open rates improved and people really felt it was me writing the emails. Sanjana’s great at her craft. Plus, she’s friendly, compassionate, and has a great energy that makes her awesome to work with.
GIULIA G, BUSINESS COACH FOR CREATORS -
![Sonia Motwani's testimonial]()
To be honest, Sanjana is a 'copy-wizard', she exactly knows how to mold your content in your tone with her sassy energy.
I'm beyond grateful for Sanjana’s beautiful energy and her desire to make things easy for me in my business. With numerous tasks in business, if you're worried about your copy - trust her powers and let her brain do the magic of creating the copy you'll fall in love with.
SONIA MOTWANI, BUSINESS ALCHEMIST FOR WOMEN OF COLOR
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I'm also in love with her writing style! She adds a magical twist to descriptions that truly makes my copy shine.
It was hard to find the time to sit down to write copy for my business. I'm also not very creative, and it took too long to think of the ideal wording. Sanjana has been god-sent. I always appreciate how timely and accommodating she is. I'm also in love with her writing style! She adds a magical twist to descriptions that truly make my copy shine.
LISETTE GATLIFF, WEDDING & EVENT PHOTOGRAPHER
