BLOOM: Done-For-You Launch Emails

Empathetic, conversion-focused launch emails for seasoned online educators who want to roll in revenue *all* 7 days of your open cart – without sideling your voice, values, and your audience’s trust in you..

“The first launch we worked together on generated around $27K - my highest launch ever.”

Sanjana was amazing to work with! Not only was she super organized but she genuinely cared about how my emails and posts performed and how each launch was going. It really felt like I wasn’t alone in launching an offer! The first launch we worked together on generated around $27K - my highest launch ever. Now I have copy and materials to keep tweaking and reusing for future rounds and can’t thank Sanjana enough. When I gave feedback on the way something was written, she not only was super open to it but remembered it for next time which is a big stress and time saver. Thank you, Sanjana. You’re THE BEST!

EMILY ANNE BRANT | INDIGENOUS AUTHOR, SPEAKER & MENTOR

I see you, launch powerhouse, gearing up for an encore.

You’ve got your audience stoked, your program packed with life-changing content, and you’re all set to make this your biggest launch YET. 

You’re tapping away at your keyboard, checking off task after task on your ClickUp dashboard - watching this insane launch come to life in real-time.

Sales page = live in ThriveCart. ✅

Juicy fast-action bonuses = ready to be sold. ✅

Affiliates = locked in. ✅

Ads = Running. ✅ 

But then… you get to “Refresh & Plug Launch Emails”.

And suddenly, that fiery task-checking momentum comes to a screeching halt. 

Your heart sinks as you pull up the same Google Doc – the one housing your overtly salesy, downright off-brand copy that makes you physically recoil every time you hover over "Send.”

And then, that familiar fear sends a chill down your spine. 

“What if my launch emails end up being the weakest link of my open cart….yet again?”

Because you already know how this plays out…

💔 You have NO idea what to send between cart open and cart close.

Day 1? Hype. Day 7? Last call. But the other 5 days? Scrambling for ideas that didn’t sound repetitive or pushy (yikes!).

💔 You ONLY saw sales on Day 1 and Day 7.

With every launch, you’ve seen the SAME frustrating pattern: it was like your audience ONLY took action when there was a bonus or a ticking timer clock involved. You’re tired of watching momentum die mid-cart, wondering how to keep buyers engaged before the final deadline rush.

💔 You felt like you had to choose between making sales and staying true to your brand values.

You’ve worked HARD to build trust with your audience. The last thing you want is for your emails to sound like a pushy sales pitch. But the way things are going, it feels like you either play the sales game – or risk another launch that doesn’t hit your revenue goals.

“The Black Friday Campaign was a huge success!”

I wanted an expert eye for my Black Friday campaign. I needed to ensure that my copy was fresh, intriguing, and would convert my audience who had been through similar funnels before. I was also time-poor and didn’t have the capacity to spend a lot of time analysing what I had created. So, I hired Sanjana to audit my promo email sequence and take it to the next level. The Black Friday Campaign was a huge success! Lots of conversions directly from my email copy which I also used across my social media content! I loved being able to repurpose it so easily. Sanjana’s a fantastic writer and cares so deeply about her clients. She goes above and beyond. I appreciated having her support following the audit too.

BRITTANY ROBERTS | CONTENT COACH, SPEAKER, PODCAST HOST

TRUTH IS…

If you want your audience to keep engaging and buying from you all 7 days of your launch →  you need to STOP only pushing the sale and START earning their trust instead.

Because when your audience goes “Omg I need this in my life!” for your offer’s transformation, trusts in your expertise, and feels seen (not shamed) by you – they confidently press the buy button even without timer clocks or expiring bonuses.

Lucky for you, that’s exactly what we co-create inside BLOOM. ↓

Get started

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With BLOOM, your launch emails are strategically crafted to make your offer feel like the obvious next step for your audience – not a fear-driven, shame-based “now or never” pitch.

Which opens the doorways for you to…

📩 Plug in ready-to-go launch emails made custom to your audience’s buying behaviours

No more sending an email and fretting “Will this even land?”.

🤩 Hit (or exceed) your revenue goals without sacrificing your brand values.

No emails that make you recoil with guilt for putting them out in the world. 

💰 Wake up to new sign-ups every day of your launch

Minus that icky sleazy feeling. Your emails create trust-driven momentum, not just FOMO-fueled spikes.

💪🏼 Grow both your sales and authority (not one for the other)

So your launches build long-term trust, not just short-term revenue.

Here’s how BLOOM helps you eliminate mid-cart drop-offs and sell out your spots with values-aligned sales across all 7 days of your launch ⤵️

The Trust-to-Sales Launch Email Framework

Step 1️⃣ : Audience-Centered Messaging

👉🏽 When your audience responds only to high-pressure events of your open cart like Day 1, Day 7, and bonuses – you’re leaving sales on the table. And the primary reason for that? Your messaging isn’t answering what your audience needs to hear from you to buy. Which is why, through deep audience research (buyers, warm leads, non-buyers), I uncover exactly what’s missing in your mid-cart emails, so they don’t tune out mid-cart but pay attention with their hearts and wallets.

Step 2️⃣ : Shame-free & Empathetic Persuasion

👉🏽 Selling from your emails isn’t about convincing. It’s about helping your readers make the most informed, feel-good decision about your offer – without shaming them for not buying, guilt-tripping, or fear-mongering. Which is why, The Trust-to-Sales Launch Email Framework uses belief-shifting, trust-building, and ethical persuasion techniques to guide your audience to a “Full body yes!” through your launch email sequence. 

Step 3️⃣: Brand-First Sales Positioning 

👉🏽 You can sell your best when you exude loud confidence with every email that put out into the world. Which is why, as the final step to this framework – I fine-tune your launch email sequence to reinforce your authority, strengthen your positioning as the “no-brainer” next step, and align with your brand voice and values. You never have to question if your emails sound off, worry about being too “salesy”, or wonder if your audience is losing trust in the way you sell ever again.

“Her ability to craft copy that truly connects & converts is outstanding.”

Working with Sanjana has been a pleasure! She’s not only an exceptional conversion copywriter but also incredibly organized and communicative throughout the process. Her flexibility made collaboration easy, and her ability to craft copy that truly connects and converts is outstanding. I highly recommend working with her!

CATARINA MELLO | TRAVEL INFLUENCER, CREATOR COACH & MARKETING STRATEGIST

Ready to launch with full confidence and integrity?

CHOOSE YOUR PACK ⤵️

BLOOM (CORE)

Smash your previous launch records with empathetic and conversion-focused emails – whipped for you in 4 weeks. Includes ⏬

  • Kick-Off Call (90 Mins) 

  • Custom surveys to your buyers & non-buyers 

  • Customer interviews (Max 6)

  • Previous launch analysis (if applicable)

  • Copy of a maximum of 12 launch emails 

  • 1 round of revision

  • Your personal Slack channel to drop

  • Post-launch debrief

Investment: $3,500

BLOOM (ADD-ON)

Ensure every piece of your launch is created to maximise conversions, without sacrificing your values or your audience’s trust in you. Add these to BLOOM (CORE) ⏬

Sales Page: You’re leaving money on the table if your sales page isn’t converting. Whether it needs a light refresh or a full rewrite, we’ll refine your messaging to make your offer feel like the only choice.
(Your investment: Starts at $2000)

Prelaunch Emails (Max 8): Prelaunch runways are becoming longer. Use this period to warm up your audience, build anticipation, and crush objections so when you open doors – they’re already ready-to-buy.
(Your investment: $2500)

Abandoned Cart Emails (Max 8): Not everyone buys on the first visit, afterall. Stop losing sales with abandoned cart emails bring back your most hesitant yet warmest buyers, answer last-minute objections, and give them the nudge they need to say yes before the cart closes – without extra pressure or shaming them into it.
(Your investment: $2500)

Turnaround time: extra 2 weeks for every copy project you add.

Meet Your Launch Email Expert: Sanjana

Hi, I’m Sanjana. 👋

I’m the strategic brain & word nerd behind high-converting launches for 6 and 7-figure course creators.

After crafting multiple multi-5-figure launches for impact-driven educators, I’ve seen one truth play out every time like a hit summer song you can’t let go of ⤵️

When you sell with your values intact, you don’t just hit big numbers once — you also build your trust, generate revenue all 7 days of your open cart, and also set yourself up for long-term success.

That’s exactly why I created BLOOM — so heart-first business owners like you never have to settle for inconsistent launches and off-brand emails.

My emails have helped create:

  • $85K Launch for a $299 course, with 62% conversions from the waitlist alone

  • Highest all-time low-ticket sales, straight from emails

  • Average of 61.8% open rates & 6.43% click-through rates on the waitlist invite emails, which sold out the beta spots of her new offer

If that’s the type of results you want for YOUR launch, through emails that feel like a warm bear hug — let’s join hands. Apply to work with me by clicking the button below. 👇🏼

BLOOM is your perfect next step if…

🎉 You’re a values-driven coach with a proven online course, group program, and membership. Doesn’t matter if it’s in beta launch – as long as you’ve got proof that your offer is needed by your community, I’ll help you max out your enrollment goals with BLOOM.

🎉 You believe in selling with “trust” as the main motivator, not pressure. You care about conversions, but you also care about not damaging the long-term relationship with your audience.

🎉 You’ve launched before, and you KNOW your emails could be doing more. Maybe they brought in sales, but you saw a drop-off mid-cart, low engagement, or last-minute panic buys. You’re ready for a strategy that keeps your audience engaged all 7 days.

🎉 You’ve got a warm audience somewhere (email list, IG, Threads!) who already acknowledge your expertise.

🎉 You’ve been diligently growing your email list.

🎉 You’re a kind + fun-to-work-with CEO & human being. You don’t just preach authenticity – you live it in your business. You want to work with someone who shares those values and respects the trust you’ve built with your audience.

BLOOM might not be the perfect fit for you if…

🚫 You’re launching for the very first time in your online entrepreneurship journey. BLOOM is designed to refine and optimize launch messaging based on real audience data. If this is your first launch, you may not have enough insights yet to get the most value out of this process.

🚫 You’re looking for a “just write the emails” service. BLOOM is a collaborative process. I don’t just write – I diagnose. We’ll identify what’s worked, what hasn’t, and how to bridge the gap with the right messaging. If you’re not open to reflecting on past launches and having me dive into your audience, this isn’t the right fit.

🚫 You rely on high-pressure, urgency-heavy sales tactics. If you want “BUY NOW OR YOU’LL REGRET IT FOREVER” emails, BLOOM isn’t for you. I don’t do fear-based, FOMO-saturated copy. I help you create messaging that makes buying feel exciting – not forced.

You might be wondering…

  • Yes! If we uncover that your sales page, abandoned cart emails, or prelaunch sequence could use a refresh, you’ll have the option to add those on. We’ll discuss this in your free Launch Clarity Call (which you can book after your application has been reviewed by me!) so you only invest in what your launch actually needs.

  • Absolutely! I hear ya. Your emails SHOULD sound like you, not like a launch bro or a generic template. Which is why, part of BLOOM’s process includes voice and values alignment, so your emails feel fully in sync with how you already communicate with your audience every day. 

  • If you’ve had strong engagement on social media during your cart open window, solid webinar attendance, or lots of warm leads but your sales didn’t match the interest – your emails are likely the missing link. I’ll analyze your past launches to pinpoint where sales may have dropped off and optimize accordingly.

  • If your list has seen multiple launches and engagement is dipping, it’s not necessarily because they don’t care —it’s because the messaging hasn’t evolved with them. BLOOM ensures your launch emails stay fresh, relevant, and re-engage even “tuned-out” subscribers. Plus, I help you craft mid-cart emails that keep momentum going so your audience stays engaged the entire launch.

  • Depends on what’s working! If your past launch emails have elements that performed well, we’ll refine and optimize them. For the messaging gaps, I’ll plug in a fully custom sequence that resonates with your audience.

  • Once you book BLOOM, we’ll start with a deep dive into your past launches, audience insights, and brand voice. You’ll fill out an in-depth onboarding questionnaire, and then we’ll get on a kick-off call to discuss your avatar and map out your overall strategy. You can then sit back as I craft your emails with strategy-backed messaging that fills the gaps in your past launches.

  • Ideally, 6-8 weeks before your cart opens. This allows enough time for deep audience research, past launch analysis, and strategic email creation. If your launch is coming up within the next 3 weeks, just let me know in the application form and I shall pencil you in for a VIP Week (starts at $4800) as per the availability in my schedule.

  • Yes! When you book your spot for BLOOM, you’ll have the option to pay-in-full or flexi-pay in 2 or 3 instalments — your choice.

Hear it from my past clients…

“To be honest, Sanjana is a 'copy-wizard', she exactly knows how to mold your content in your tone with her sassy energy. ”

With numerous tasks in business, if you're worried about your copy - trust her powers and let her brain do the magic of creating the copy you'll fall in love with.

SONIA MOTWANI | BUSINESS COACH FOR WOC

“I’ve never found someone who can exude a similar energy as me in their copy!”

Yesterday and today have been the highest spike of low ticket sales I’ve ever seen! Plus, my people really felt it was me writing the emails.

GIULIA G. | INSTAGRAM GROWTH COACH FOR BUSINESS OWNERS

“She did a phenomenal job in capturing the ideal client voice!”

I hired Sanjana to help revamp my sales page for my coaching program. She goes through a detailed interview which is super helpful and interesting. I am really happy with the copy she wrote. She is an amazing copywriter and I’d highly recommend her services.

PAVI THEVA | LEADERSHIP CAREER COACH & 2x TEDx SPEAKER

It’s not 2020 anymore. Your launch emails should be a living extension of your brand – not another countdown timer in your inbox. 

Your launch emails should…

✔️ Build trust in your offer, process, and YOU – so even your most skeptical buyers are STOKED before they click “join now”.

✔️ Move people to a “Full body yes”, not a panic buy that leads to remorse for them and refunds for you.

✔️ Communicate your messaging with empathy so they feel *seeen* (not shamed!) all 7 days of your cart open window.

If you’re ready to launch with audience-centered, high-converting launch emails→ punch in your deets below. I’d love to support you inside BLOOM! 

Inside Emily’s $27K Launch with <600 subscribers: Download Now

Get the full breakdown of how Emily generated her “highest launch ever” — with emails that had an average open rate of 52%, and a click-through rate of 1% in the launch window.